Momentum
Sunday, January 27th, 2008Twenty-five delegates are not all that the state of South Carolina has granted Barack Obama this weekend.
The Saturday primary was exactly for what the Obama campaign could have hoped. It was a win for Obama of greater proportions than yet seen in the primary race—margins of thirty-percent in favor of him over Clinton and Edwards.
The exit polls tell the story of a victory among young voters, females, and African-American voters, a compelling story for the Sunday papers, talk shows, and brunch banter.
In New Hampshire Hillary Clinton’s victory was a result of her, well, Clintonian door-to-door/ town-hall style of campaigning around the state (and yes, the “tears” could have helped). But now, less than ten days away from Super, or Tsunami Tuesday on February 5, the meet-and-greet approach is impractical and impossible. At this stage, free media is gold.
Endorsements are central to playing the media game, and few are more coveted within the Democratic party than support from the Kennedy family. Today Caroline Kennedy wrote in the New York Times of her belief that Obama can be a “President Like My Father.” Senator Ted Kennedy is in agreement.
As Democrats are not campaigning in Florida prior to Tuesday’s primary, the candidates’ attention and paid media cash is scattered across the country, from California to Georgia. Any little bit of help from the commentariat can only help.
This weekend Barack Obama took center stage and was able to portray himself as the candidate to beat. Hillary Clinton and John Edwards must reclaim the front page if they are to curtail Obama’s momentum before next Tuesday.
