Group Think
Yesterday’s election results were another lesson in how hard it is to predict outcomes in this year’s campaign. America is sharply divided, but where the dividing lines are varies from state to state and from day to day. The opinion polls in Texas and Ohio misjudged Hillary’s strength, just as they did in New Hampshire in January, forcing us to conclude that either the pollsters are incompetent or the (Democratic) electorate is impressionable and subject to last-minute mood swings.
I think it is more the latter. If you look at the last 72 hours before the New Hampshire contest, and the several days leading up yesterday’s vote, media coverage highly favored Hillary Clinton. Right before the New Hampshire vote the “news” was her emotional answer to a citizen asking her at a Town Hall meeting “How do you do it? How do you keep up?” Her response was good television, a news clip that was incessantly repeated in the last day or two before the New Hampshire vote. The media concluded that Clinton had “found her voice,” although her stump speech remained the same. After Hillary pocketed a victory, the pollsters, in league with the media, concluded that they needed to do more polling close to the election in order to capture the impact of such last-minute dynamics.
Now Clinton has found her voice again. CNN reported last night from Texas that about two-thirds of last-minute deciders voted for Hillary. What influenced their vote? Was it her TV commercial or the incessant media coverage of the commercial? Was it the dubious report of an Obama aide’s discussion of NAFTA with the Canadian consulate in Chicago, or the way Clinton succeeded in browbeating the media into covering it? (”I would ask you to look at this story, substitute my name for Sen. Obama’s name and see what you would do with this story. That’s what I would ask you to do.”)
The media have become the “back story,” to use their phrase. If it can be shown that in a close race it’s the media coverage above all that influences voters, then the campaigns will fight over every bit of “breaking news.” By playing media victim in the run-up to yesterday’s vote, starting with her rehearsed quip in last week’s TV debate (“If anybody saw ‘Saturday Night Live,’ maybe we should ask Barack if he’s comfortable and needs another pillow”), Hillary showed she understood better than Obama the media’s hunger for news and respect. Many broadcasters and journalists weren’t sure whether they had (perhaps unconsciously) favored Obama, but they couldn’t afford to ignore the allegation. After all, if Saturday Night Live “reported” it, and Hillary repeated it, it was “news!”
More than campaign commercials and pamphlets, it’s the news media’s coverage of them that has become the line of scrimmage in the Democratic campaign. Barack Obama may not like this kind of game, but he can’t change the playing field or the spectators. All he can try to do is to influence the way it’s covered.
March 5th, 2008 at 11:25 am
I woke up this morning to see a fellow Highbrid Nation writer reporting that Hillary has won the Ohio and Texas primaries and how this is getting bad. And like him I feel like this battle between Obama and Hillary has went on too long and now they are in danger of hurting the party by allowing McCain to take shots at them while they are dealing with each other. Howard Dean should step in and say “Look, Obama is going to be the canidate and Hillary you can be his running mate if you choose”…I know I know that would never happen but a guy can dream right?